Google Search Console is a free tool that offers a valuable look behind the scenes at how Google sees and indexes your website, showing you how your website performs in search results and what you can do to improve it.
Because it's built by Google itself, you can get very accurate statistics (rather than the estimated traffic figures you'll find in other SEO tools), check if there are any errors in Google's index, and even request updates to how your content appears.
Whether you're a website owner, SEO professional, or digital marketer, understanding all of Google Search Console features will help you fix any issues that could be hurting your search rankings and maximize your online visibility. Let's jump in.